Every MMCC fleet valet includes PureShield ceramic protection as standard — not as an expensive add-on or an occasional treatment, but as an integrated part of every service. This is a deliberate decision based on the measurable benefits that ceramic protection delivers for fleet vehicles.
What Is PureShield?
PureShield is MMCC’s proprietary ceramic protection formula based on SiO₂ (silicon dioxide) technology. When applied during the waterless valeting process, it bonds to the vehicle’s clear coat at a molecular level, creating a transparent protective layer with specific measurable properties.
How SiO₂ Ceramic Protection Works
Molecular Bonding
Unlike traditional wax (which sits on top of the paint surface and washes off over weeks), SiO₂ ceramic protection forms a chemical bond with the clear coat. The silicon dioxide molecules cross-link with the paint surface, creating a durable layer that becomes part of the vehicle’s surface rather than a temporary coating.
Hydrophobic Effect
The ceramic layer is strongly hydrophobic — it repels water. When rain hits a PureShield-treated surface, water forms tight beads and rolls off, carrying loose dirt and contaminants with it. This self-cleaning effect keeps vehicles visibly cleaner between services.
UV Filtration
SiO₂ absorbs and filters ultraviolet radiation. For fleet vehicles that spend hours parked in the open, this UV protection significantly reduces paint oxidation (the dulling and fading effect caused by sun exposure over time).
Surface Hardness
The ceramic layer adds measurable hardness to the vehicle surface. While it will not prevent stone chips or impacts, it increases the clear coat’s resistance to light scratches, swirl marks, and environmental etching from acid rain or bird droppings.
What This Means for Fleet Managers
Slower Depreciation
Paint condition is one of the most significant factors in vehicle residual value. Ceramic-protected paintwork retains its gloss, depth, and colour for longer, meaning vehicles hold their value better throughout the fleet cycle.
Lower Lease-End Charges
Vehicles returned with well-maintained, ceramic-protected paintwork are less likely to attract damage charges at lease end. The documented history of ceramic protection (recorded in every service report) provides evidence of consistent care.
Extended Cleaning Intervals
Because dirt does not adhere as readily to ceramic-protected surfaces, fleet vehicles stay presentable for longer between services. This allows fleet managers to optimise their valeting schedule — potentially reducing frequency without sacrificing appearance.
Reduced Repair Costs
The protective layer absorbs minor environmental damage that would otherwise affect the clear coat directly. Over a three-year fleet cycle, this prevents the accumulation of micro-damage that leads to the “tired” appearance many fleet vehicles develop.
PureShield Tiers
| Service Level | PureShield Duration | Application |
|---|---|---|
| Basic Valet | 1 month | Applied during exterior clean |
| Full Valet | 1 month | Applied during exterior clean |
| Ultimate Valet | 3 months | Extended application with machine buffing |
For fleet vehicles on regular valeting schedules, the 1-month Basic or Full Valet protection is continuously maintained — each service renews the ceramic layer before the previous application diminishes.
The Investment Case
PureShield protection is included in every MMCC valet at no additional charge. The fleet manager receives:
- Ongoing ceramic protection for every vehicle
- Documented protection history in service reports
- Measurably better paint condition over the fleet cycle
- Evidence for lease-return negotiations
There is no additional cost to budget for. The protection is built into the service.