If you already operate a mobile car care business — whether independently or as a franchise — the path to growth runs through the corporate market. Consumer work can sustain a sole trader, but corporate fleet contracts build a scalable business.
The Growth Ceiling of Consumer-Only Work
Consumer mobile valeting has a natural ceiling. As a sole operator, you can service 4–6 vehicles per day. Even at premium pricing, this limits your daily revenue. Scaling requires either:
- Working longer hours (unsustainable)
- Raising prices (limited by consumer willingness to pay)
- Hiring staff (expensive, with quality control challenges)
The consumer market is also seasonal, weather-dependent, and transactional. Growth is linear at best.
Why Corporate Fleet Care Changes the Equation
Corporate fleet contracts offer:
- Recurring revenue: Monthly contracts replace one-off bookings
- Predictable scheduling: Agreed days and times reduce dead time between appointments
- Higher efficiency: Servicing multiple vehicles at one location is far more efficient than driving between individual clients
- Premium positioning: Corporate work commands respect and referrals
- Scalable model: Adding a second site doubles revenue without doubling overhead
A single corporate client with 30 vehicles on a fortnightly schedule can generate more monthly revenue than dozens of individual consumer bookings.
The Steps to Corporate Market Entry
Step 1: Build Your Corporate Capability
Before approaching businesses, ensure you can meet their requirements:
- £5 million public liability insurance
- DBS-checked technicians
- Professional appearance and branded vehicles
- Digital service reporting
- ESG data capability
If you are an MMCC franchisee, these are provided. If you are independent, you will need to invest in building these capabilities.
Step 2: Identify Target Companies
Focus on businesses within your operating radius that:
- Operate fleet vehicles (company cars, pool cars, vans)
- Have visible sustainability commitments
- Employ staff who might value car care as a benefit
- Operate from premises with car parking
Step 3: Offer a Free Fleet Audit
Do not lead with a price list. Lead with a fleet efficiency audit — a consultative assessment that demonstrates your understanding of their needs and quantifies the value you can deliver.
Step 4: Start Small, Prove Value
Offer to pilot the service on a subset of vehicles. This reduces the client’s perceived risk and gives you the opportunity to demonstrate quality, reliability, and reporting.
Step 5: Expand Within Accounts
Once established, expand your service within each client: additional vehicles, additional services (ozone odour removal, ceramic protection upgrades), and employee personal vehicle programmes.
The MMCC Franchise Advantage
For operators looking to accelerate their growth into the corporate market, the MMCC franchise provides the complete toolkit: technology, insurance, training, brand, and corporate client access. It compresses years of independent capability-building into weeks.